Mum Knows Best, Mum Knows Business

Mum's know best, not just on Mother's Day! Hannah of Hoyland Marketing shares some of her Mum's advice with us.

Business woman

My Mum knows best, not just because she is a super astute business woman. Those sayings that were always so annoying at the time actually have a serious message behind them. How do they apply to business? Read on!  

If everyone else was jumping off a cliff, would you do it too? 
Just because everyone else is doing it, doesn’t mean it’s the best way. It probably just means it’s the easiest. That’s not going to make you millions! If Steve Jobs and Mark Zuckerberg had followed the crowd, we wouldn’t have Apple or Facebook. If you know and love what you do, you are the best person to find the unique opportunity: you are the expert. Go with your gut. Be bold. Be creative.

Brush your hair 100 times before bed
As a business leader it’s vital to take care of yourself, physically and emotionally. It’s too easy to focus on the business and forget yourself. But this can quickly lead to burn out. Successful business owners and CEOs I’ve met over the years are both physically and mentally fit. They take holidays, sail, go to the gym, do yoga, mediate and read. Whatever keeps you on top form, make sure it’s in your plan.

Thank you letters must be written within the month
Manners cost nothing but are worth everything. Say thank you when someone has helped you out, or great to meet you a networking event. Whether this is in the form of a card, a letter (yes that’s right, an actual old-fashioned thing on paper) or an email, people will remember it positively.

Marry for money and you will spend the rest of your life earning it
We covered supplier tips in, and this quotation reinforces the point about synergy. If you choose them purely on price it’s likely that you’ll be hampered by operational inefficiencies from day one. Choose your supplier based on whether their business has similar core values to yours and whether they buy in to what you are trying to achieve. This means you will have fundamental beliefs and standards in common which will ensure a successful working relationship.

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