3. Make all of your copy about your website visitor.
Ideally, before you create your website you should have a clear idea of who you are talking to through it, who your ideal client is. That way, when you are writing your website copy you can keep that person in mind.
Your website copy should be an extension of your engaging statement at the top of your homepage. It should show the benefits of your service or products. Explain your way of working in a way that your ideal client will understand – stay clear of unnecessary jargon that might confuse people.
Further support and guidance
Websites that are well planned and considered are much more likely to impress a potential client or customer and generate leads and sales. If you need more guidance on this, our book, The Website Handbook is the perfect place to start. The Website Handbook will support you with identifying your ideal client and the purpose of your website, as well as planning the structure of your website and considering the user journey. All of these things are important when it comes to creating a website that you are proud to share and will help your business grow.
We recently held a mini book launch in The King Alfred in Winchester and had such a lovely time. We really appreciate the business community in the area! Thank you to everyone who came a supported us!
